João M. S. Carvalho
João M. S. Carvalho é professor e investigador no Instituto Superior da Maia (ISMAI). Doutorado em Ciências Empresariais e Mestre em Economia Industrial e da Empresa pela Faculdade de Economia do Porto, tem larga experiência de gestão em diferentes contextos, tanto no sector lucrativo como no sector social, tendo procurado estudar e aperfeiçoar ao longo dos anos as técnicas de planeamento mais eficazes para o sucesso das organizações.
Dirige o Centro de Empreendedorismo ISMAI-Tecmaia (CEITEC).
This is a book that explains step-by-step how an organisation can be started and managed to be successful. The author presents several models that helps entrepreneurs and intrapreneurs on their needs to innovate, analyse information, implement new ventures, and assess internal and external organisational impacts.
This manual is useful to everyone, in particular to entrepreneurs, managers, and university teachers and students
4i MODEL
Idea, Information, Implementation and Impact. Thus, you can consult this book depending on the phase of development
of your project. You can begin reading it in any of its fundamental parts.
If you do not have the initial idea, then you should begin reading the 1st part of this book.
If you already have the idea, then you will need to test it in the market. Thereunto, there is a lot of information to collect and market and marketing tests to do. You will find these subjects in the 2nd part of the book.
If you believe or already have proved that your product (good, service, idea) has a market, then you may need to develop a business plan to attract financiers or investors. You can do this exercise in a basic mode, if you are still in a strategical initial phase or want to assess the profitability level that you can get from the business.
Or you can do this through an advanced model leading you to a complete business plan. This advanced model also allows you to organise or reorganise your business if you are already in the market, on the basis of a systematised structure that includes the strategic planning process and the fundamental financial statements. All this is in the 3rd part of the book.
In the 4th part of the book, you can find models that help you to control, assess, and study organisational, collective, and individual performance and results, as well as measure the business societal impacts on both internal and external stakeholders, such as the level of the various aspects of sustainability. Consequently, you will know to what extent measure you contribute, in general, toward a better social welfare.
In the 5th part of the book, you will find organisations that can serve as excellent examples of business success in recent years in Portugal and in the world.
